The Municipality police Brno was looking for new people because they were lacking 50 police officers in their force. They made a creative competition in which we took part with the craziest idea that popped into our mind. Let’s do it in a pixel art video-game style.
It was a real surprise that we won this job. But soon we realized that policemen from Brno are clients from heaven. They gave us a lot of freedom and supported our wild ideas. The campaign went viral just after its launch, screening during the prime time news on the biggest commercial TV channel that night.
Awards:
- Ad of the week – mediar.cz
- RA Awards – HR website of the year (Gold)
- RA Awards – HR video of the year (Silver)
Crew
- Client: Městská policie Brno
- Creative Director: Martin Jůza
- Concept Art, storyboard: Vojtěch Kamas
- Producer: Juliána Silvie Slivoňová
- Sound: Matěj Chrudina
- Music: September 87, Václav Toman
- Illustration: Vojtěch Kamas, Veronika Zacharová
- Animation: Jáchym Hrubý, Vojtěch Kamas, Veronika Zacharová
2018