The Municipality police Brno was looking for new people because they were lacking 50 police officers in their force. They made a creative competition in which we took part with the craziest idea that popped into our mind. Let’s do it in a pixel art video-game style.

It was a real surprise that we won this job. But soon we realized that policemen from Brno are clients from heaven. They gave us a lot of freedom and supported our wild ideas. The campaign went viral just after its launch, screening during the prime time news on the biggest commercial TV channel that night.


  • Ad of the week –
  • RA Awards – HR website of the year (Gold)
  • RA Awards – HR video of the year (Silver)


  • Client: Městská policie Brno
  • Creative Director: Martin Jůza
  • Concept Art, storyboard: Vojtěch Kamas
  • Producer: Juliána Silvie Slivoňová
  • Sound: Matěj Chrudina
  • Music: September 87, Václav Toman
  • Illustration: Vojtěch Kamas, Veronika Zacharová
  • Animation: Jáchym Hrubý, Vojtěch Kamas, Veronika Zacharová