Seicha Matcha

Sparkling and boosting your brain to the max with no after effects. That’s Seicha Matcha. But how did the japanese green tea matcha get into the bottle of Seicha? Find it out in our imaginative stop motion animation.

Those 30 seconds took more than month and a half to produce. We combined the best of digital and analogue techniques in the animation. First, we sketched, designed the characters, storyboarded. Then we made the whole set and props in 3D in order to create origami-style printed sheet. After two weeks of cutting and gluing we were ready to animate with more than 250 paper objects. When the animation was done, we went back to digital to retouch and postproduce.

Seicha Matcha was awarded as an Ad of the day at Booooooom, featured on Motionographer, Wine after coffee and few others.

Crew

• Client: Seitcha Matcha
• Director: Veronika Zacharová
• Creative Director: Martin Jůza
• Producer: Johana Burešová
• Sound: Matěj Chrudina
• Music: Václav Toman
• VFX, postpro: Jáchym Hrubý, Vojtěch Kamas

2018