Abbvie Hepatitis C Ogilvy Case study

Hepatitis C is the most commonly spread form of Hep. virus in the Czech Republic The problem is it was not discovered until the 1990s, so there are cases of people who caught it during blood transfusions. Ogilvy created a campaign for Abbvie, to raise awareness of those who could have been infected unknowingly, and this case study shows how a nostalgia driven campaign helped to reduce further spreading of Hepathitis C.