Seicha Matcha

Sparkling and boosting your brain to max without any after effects. That’s Seicha Matcha. But how the japanese green tea matcha got to the bottle of Seicha? Find it out in our imaginative stop motion animation.

Those 30 seconds took more than month and a half to produce. We combined the best from digital and analogue techniques in animation. First, we sketched, designed the characters, storyboarded. Then we made the whole set and props in 3D in order to create origami-style printed sheet. After two weeks of cutting and glueing we were ready to animate with more than 250 paper objects. When the animation was done, we went back to digital to retouch and postproduce.

Seicha Matcha was awarded as an Ad of the day at Booooooom, featured on Motionographer, Wine after coffee and few others.

Crew

  • Client: Seitcha Matcha
  • Director: Veronika Zacharová
  • Creative Director: Martin Jůza
  • Producer: Johana Burešová
  • Sound: Matěj Chrudina
  • Music: Václav Toman
  • VFX, postpro: Jáchym Hrubý, Vojtěch Kamas

2018