Abbvie Hepatitis C Ogilvy Case study

Hepatitis C is the most commonly spread form of Hep. virus in the Czech Republic. But the problem is that it has just been discovered in the 1990s. So there are cases of people who caught it during  blood transfusions. Ogilvy created a campaign for Abbvie to raise awareness of those who could have been infected unknowingly. And this case study shows how nostalgia driven campaign helped to reduce further spreading of Hepathitis C.

Crew

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